What is the one thing all successful individuals have in common? The ability to create value. They have mastered the act of making money work for them, rather than working for money. Everything you do is a transaction of energy. Very few individuals have learnt to capitalize on this.

Every time you use your car, every time you put on the television, or use your mobile phone, someone somewhere is about to make money. Basically, almost nothing is free these days, it has been monetized, since everything is transactional.

The mistake most persons make is expecting handouts, but there is no such a thing as free. Every handout is an investment, either directly or indirectly. This is why the already wealthy individuals seem to get more favours from the public in comparison to those individuals who actually need it.

Furthermore, i will like to note that creating value is the easy part, identifying your target audience is where the difficulty is. This is where most person who has failed, did fail. The market is a dynamic space, it is constantly shifting, so is the target audience.

When one try to sell value or ideas to the wrong individuals or investors, one could be write off as an opportunist. But in reality, everyone is an opportunist, one was simply seen as a poor return on their investment. Most persons never make it far because they are unable to identify the right audience.

Also, do not be afraid to try new things. As the market is evolving, so is your target audience. In conclusion, when you do find your target audience, it wouldn’t be seen like they are doing you a favour by acquiring your product or value.

©️ Victor E. Ojei, 2024.

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